D2C Decoded
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FreeLive training on Zoom

Stuck at five-figure months? Here's what we'd fix first.

For DTC founders doing under £100k a month. Ninety minutes with Olly Hudson of Soar With Us on the four things that stall a brand, how to tell which one is yours, and the order to fix them in.

  • Free to attend
  • Live Q&A
  • Replay for everyone who registers

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Format
Live on Zoom
Length
90 minutes
Cost
Free

Hosted by Olly Hudson

Founder, Soar With Us

Client revenue generated

£600M+

Client revenue generated

DTC brands worked with

250+

DTC brands worked with

Brands we've helped grow

  • TRIP
  • Lapland UK
  • AKT London
  • Contempee
  • Pure Pet Food
  • Puresport
  • Heights
  • Spacegoods

01The problem nobody names

Every stage of a brand is a different job.

The operator you had to be at £50k a month isn't the operator a seven-figure brand needs. Nobody tells you the job changed, so you keep doing the old one harder. That's why spend goes up and revenue stays flat.

We see the pattern because we watch 250+ brands move through every stage at once. On this session we'll tell you plainly what the next job is.

Sound familiar?

  • 01

    Six months at the same number. Revenue's steady, growth has stopped, and nobody can tell you why.

  • 02

    CPAs creeping, CPMs up, margin thinner every quarter.

  • 03

    You put more budget in and revenue doesn't move.

  • 04

    Offer, creative, funnel or channel. All four look plausible, so all four get worked on badly.

  • 05

    Nobody at your level to say "that is the wrong move" before you make it.

  • 06

    Every piece of advice you read was written for a brand ten times bigger or ten times smaller than yours.

What you leave with

You'll know what to do next, and that you're not behind.

02Offer, creative, funnel or channel

All four look like the problem. Usually only one is.

Telling them apart is the first thing we do on any account, and it's the first twenty minutes of the training. Pick the one that sounds most like you.

The question

What are people actually buying?

What we change first

Rebuild what is being sold before buying more attention for it.

It is probably this one if

  • Conversion rate has slid while traffic held up
  • Discounts are doing most of the selling
  • New ads win for a week, then fade

On the call we show how we tell them apart in a live account, then what we change first and why.

03What we cover

Ninety minutes. The run of show.

No named system, no numbered pillars. Just the order we work in, on accounts we're running this week.

  1. 00:00

    Which part is actually broken

    Offer, creative, funnel or channel. How we tell them apart in a live account, using the numbers you already have.

    20 min

  2. 00:20

    What we do to the offer first

    The change we make before we touch a single ad, and why spend goes up without revenue moving when this gets left alone.

    20 min

  3. 00:40

    Creative at volume, without the waste

    How we produce enough concepts to actually learn something, and how we decide what to stop paying for. Live examples from accounts running right now.

    20 min

  4. 01:00

    The numbers, then your questions

    The figures that decide whether you can scale profitably. Then open Q&A until the questions run out, so bring your own numbers.

    30 min incl. Q&A

Save my free seat

Free. Live Q&A. Replay for everyone who registers.

Olly Hudson, founder of Soar With Us

Your host

Olly Hudson

Founder, Soar With Us, London

04A team you can trust

Still in the accounts. Every week.

Soar With Us has generated £600M+ in client revenue across 250+ DTC brands. Before Soar he was CMO of a nine-figure ecommerce group.

That volume is the point. You can only see which operator each stage needs, and what order it has to happen in, by watching hundreds of brands move through every stage at once.

We're part of The Soar Group, a team of more than 100 people dedicated to DTC growth. Everything on the call comes from accounts being run this week.

Client revenue generated

£600M+

Client revenue generated

DTC brands worked with

250+

DTC brands worked with

05Agency client results

Results when the sequence is right.

Named brands, accounts run by the Soar With Us team. The thinking behind them is what we share on the training.

TRIP

Functional drinks

+206%

Ad spend scaled

Scaled spend hard without letting efficiency fall over, by fixing the creative pipeline first.

Lapland UK

Experiences

+109%

Revenue

A short selling window and no room for error. The plan had to be right before the season opened.

AKT London

Personal care

-59%

Cost per acquisition

The offer was rebuilt before a single new ad ran. Acquisition cost followed.

Contempee

Homeware

£1M+

Monthly revenue

Grown to seven figures a month by treating each stage as a different job.

Pure Pet Food

Pet nutrition

-15%

Cost per acquisition

Subscription maths first, then creative volume behind the winning angle.

Results are specific to the brands shown and are not typical. All were achieved by the Soar With Us agency team.

06Honest fit

Better you know now.

This is written for one kind of operator. If that's not you, your ninety minutes are better spent elsewhere.

Come along if

  • You run a DTC brand doing under £100k a month.
  • You own the marketing decisions, whether or not you wanted to.
  • You want to know what to do next, not to be motivated.
  • You'll bring real numbers to the Q&A.

Skip it if

  • You're pre-launch or under £10k months. The examples assume spend and data you don't have yet.
  • You want someone to take the account off your hands. This shows you how the work is done, it doesn't do it for you.
  • You want a guaranteed ROAS. Yours depends on your margin, your offer and your market.
  • You're not willing to change the offer. Creative can't rescue an offer the market has stopped responding to.

07No small print

Three things we'll say up front.

01

We're opening a community, and we'll show it to you

Live weekly calls with the people who run these accounts. It gets about ten minutes at the end, and we'll tell you when that part starts. The other eighty are the process itself.

02

Some of you will go and do it yourselves

We're not holding the useful part back for the community. What we show on the call is what we do in the accounts.

03

We won't promise you a number

What happens next depends on your offer, your market and how well you execute. What we can tell you is what the next job is.

08Questions

Before you register.

Anything else, ask it live. That's what the last half hour is for.

Yes. It's a live training, not a paid workshop, and there's nothing to buy to attend.

About ten minutes on the community we're opening, and we'll say when that part starts. The other eighty minutes are the process. Some of you will go and do it yourselves, and that's fine.

Founders and operators running a DTC brand doing under £100k a month, usually wearing the marketing hat themselves. Not beginners. The examples assume you're already selling.

Your last 30 days: spend, new customers, CAC, AOV and contribution margin. You don't need them to attend, but the Q&A is far more useful when you've got real figures in front of you.

Not individually. We'll answer specific questions in the Q&A using real numbers, but this session doesn't include private account reviews.

Around 90 minutes on Zoom. Everyone who registers gets the replay, but the Q&A only happens live.

Founder of Soar With Us, the DTC growth agency behind £600M+ in client revenue and 250+ brands. Before Soar he was CMO of a nine-figure ecommerce group.

FreeLive on Zoom, with Q&A

Bring your numbers. Leave knowing the next job.

Register once and you're in, replay included.

  • Free to attend
  • Live Q&A
  • Replay for everyone who registers